shopping is the most ancient sport in the planet (merchandising)

The shopping bag is a postcard that says where you 've been and what you did there.

(J.B Twitchell)

Open your eyes,the world is outside your door..

Our relationship with shopping is a mix of exploring, matching, bargaining, imagining with a blend of  personal hobbie.Each one of the consumers, uses a totally different approaching strategy following his/her senses and tastes for selecting the "ideal" garment.For some of them is pure joy going to a mall,trying things on, laugh with themselves (or their friend)  uncovering their personal taste and browdening their orizons of imagination, till finally discover..themselves.

Most of the people view it as  necessity and others like somekind of skill or art, the abillity to locate the missing part for their stylish dress/suit from a mall.

Maybe shopping is the most ancient sport in the planet..Since it was the only at that times for people to come together and communicate..

It's the same activity but in nowadays, consumers are searching more than just satisfying their needs through the selectio of a product.

text

from the book

Experience Shopping

( Ann De Kelver, Koen Van Damme - lanno edition )

http://www.google.gr/imgres?imgurl=http://www.uplace.eu/Upload/main/Cover%2520Experience%2520Shopping.jpg&imgrefurl=http://www.uplace.eu/default.aspx%3Fpageid%3D117&usg=__RBtI2KWlEAx7pgAv3J7V3yCQZGY=&h=453&w=299&sz=181&hl=el&start=5&zoom=1&itbs=1&tbnid=i86v-TPSaAl-7M:&tbnh=127&tbnw=84&prev=/search%3Fq%3Dexperience%2Bshopping%2Bbook%26hl%3Del%26sa%3DG%26biw%3D1366%26bih%3D649%26gbv%3D2%26tbm%3Disch&ei=f79PTrrZIueA4gSzvITzBw

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