Denim ( fashion dictionary )

Durable, cotton fabric, primarily used to make jeans. The word Denim is a contraction of serge de Nimes- serge ( a durable twilled, woollen or worsted fabric ), from Nimes ( a town in France ). Identified by a diagonial ribbing on the reverse ( created by passing the weft under two or more warp fibres ), denim is traditionally dyes with the blue pigment obtained from indigo dye. Since the late 19th century a synthetic substitute has been used instead.
During the Californian Gold Rush, miners required hard wearing clothes that would not tear easily. In 1853 Leob Strauss began a wholesale business meeting the miner's needs. He later changed his name and Levi Strauss & co, remains one of the top denim clothing producers today.

Nimes

Indigo dye

Californian Gold Rush

Levis Strauss & Co

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